Need immediate hypnotic headlines?

hypnotic

Use the Advanced Marketing Institute’s Headline Analyzer (it’s a free online tool) to determine the Emotional marketing Value (EMV) of your headlines and potential book titles, and learn whether they appeal to your readers on an intellectual, empathetic or spiritual basis.

Scores are apparently based on the research of Dr. Hakim Chishti from the 1960s and 70s onwards, and on the “underlying harmonics” of language rather than dictionary definitions.

The tool scores headlines up to 20 words in length. Out of curiosity, the headline for this post, “need immediate hypnotic headlines?” scored 75% on the EMV meter, way higher than the 20% naturally occurring in the English language, and the 30-40% AMI estimate appears in “most professional copywriters’ headlines.” Apparently, it’s also more likely to appeal to the intellect than to arouse empathetic or spiritual emotions.

It is possible to get scores over 100%, so I’m not quite sure how the scoring works, or whether its really effective, but it’s a fun little tool to play with, and it can’t hurt to at least try and spice up your article and blog post headlines, can it?

I’m also not sure how effective this tool would be for selecting book titles. Maybe it would be fun to run a few bestselling titles through the analyzer and see how they rate?

I’m just going to take a few of the top summer reads on Amazon.com in the non-fiction category and see how they fare for a bit of fun.

“In the Garden of Beasts Love Terror and an American Family in Hitler’s Berlin”

Your Headline’s EMV Score:
28.57% Intellectual

“The Greater Journey Americans in Paris”

Your Headline’s EMV Score:
16.67%
Intellectual

“Outliers The Story of Success”

Your Headline’s EMV Score:
20.00%
Intellectual

and lower down the list:

“Gilded How Newport Became America’s Richest Resort”

Your Headline’s EMV Score:
42.86%
Intellectual

“Sex on the Moon The Amazing Story Behind the Most Audacious Heist in History”

Your Headline’s EMV Score:
42.86%
Intellectual

“Soul of a Dog Reflections on the Spirits of the Animals of Bedlam Farm”

Your Headline’s EMV Score:
14.29%
Empathetic

It’s interesting to note most of the titles have intellectual appeal, and that the higher ranking books have lower EMV scores than those lower down, although this is such a small sampling it of course means nothing in the scheme of things. I certainly wouldn’t recommend choosing a book title on the strength of an abstract score, but when it comes to promoting your book? Well, high scoring article, email, and even forum post titles can’t hurt, unless they’re really cheesy, like this one ;-)

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